It was a year into my business and I had amazing feedback on my designs. Great comments and loads of social media love but hardly any sales. It didn’t match up. I wasn’t sure whether to continue the business or to do something else. I pondered, prayed and continued.
Within a few days sales suddenly picked up with all my new clients telling me they saw me a year ago, but only now decided to buy. What if I had shut up shop? They wouldn’t have found me.
Up to 8 months ago I was manufacturing and offering a lot of products. I kept feeling strongly that I needed to FOCUS.
I finally decided to take all my other product offerings away and FOCUS on my Clergy Collection. It’s unique and in demand.
I did a photo shoot, sent out press releases, looked for wholesalers. Knocked on
doors and seemingly not much was happening. Everything just carried on nicely and evenly for the next few months.
Suddenly, from one email request for a photo and press release (which I had from previous month’s work) my business has received unpresented media coverage. List of media below.
I encourage everyone:
– Focus on something that’s working and give it your quality time and energy
– Don’t be discouraged if your pushing doors and it seems like nothing’s happening, keep going, that next door you knock could be the opportunity of a lifetime
– Don’t complain, “be ready to press play” if you suddenly got everything you’ve been hoping and praying for would you be ready or would you be running around getting things together? When that company asked me for a picture and press release I had it, because it was prepared in advance. I didn’t know those very same pictures would end up around the WORLD!!
