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Author, CamelleDaley.com, Coach, Entrepreneur, Fashion Designer, Featured, Mindset, Speaker

Entrepreneur

Entrepreneur and Marketer

When I was about 7 years old I remember sitting on a bus with my Mum and an
immaculately dressed woman walked on wearing a stunning suit, shoes and an executive looking bag and I said to myself, “that’s what I want to be when I grow up!”

Something inside of me has always loved the idea of business. I’ve been studying
business for as long as I can remember and I’m still constantly studying business and
people.

From a young age I naturally understood marketing and targeting. I then began to
give marketing advice to small businesses and started my very first business, CCConsultancy. I remember helping a failing barber shop go from hardly any customers to having to hire more staff and bring in more chairs (that little business didn’t make me any money because I would always give my advice away for free).

Now I’m qualified through the Chartered Institute of Marketing. Some close family friends and I started a fashion label together called Image Divine. We worked on many collections and showcased at events like Dubai Fashion Week. In this company I was able to use the education received from my business course at
the London College of Fashion directly in the business. I cherish those days. I learnt and grew so much.

In 2008 my amazing father sadly passed away and it was a very reflective time in my life. He had actually given me my middle name ilona. I googled it and found out it was Hungarian for ‘Beauty’. Then one morning it came to me to start my own fashion label House of ilona (House of beauty), so I did.

Fashion

I’ve always loved clothes, fashion and hair. I studied textiles in school, and then spent 6 weeks with a friend where I made a fully lined, fully interfaced suit. I learnt so much during that time and did lots of unpicking! I studied Fashion Business at the London College of Fashion and today I have my fashion label House of ilona www.houseofilona.com I created collections, worked with many bespoke clients around the world and today House of ilona is focused on my designer line of clergy dresses.
I love it!

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