How do you brand yourself?
I found it really challenging to;
– find an image that depicts me and what I’m about,
– a colour that brands me and
– a slogan that sums me up.
The key is focusing on now and your current goals. We don’t know exactly what our future holds so we can’t create a brand that sums up all we will ever be.
I had to resign myself to the fact that my brand will evolve with me, and that’s ok!
My current brand evolved when I spoke for the Federation of Image Professionals and realised I was going to be coming out from behind my House of ilona brand and be Camelle Daley on a stage and a platform. It was really hard. I chose to focus the image of the brand on how I looked at the time; full face and short curly hair. The yellow colour summed up my bright mood and I went with formal lettering.
If I were to update this today I’d go for a slimmer face shilloutte embossed, a more muted colour pallet and a slightly more quirky font, to make it more modern.
In three words how would you brand yourself today?
– image,
– colour,
– font style
Comment below 🙂