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Fashion Designer

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Author, CamelleDaley.com, Coach, Entrepreneur, Fashion Designer, Featured, Mindset, Speaker

Entrepreneur

Entrepreneur and Marketer

When I was about 7 years old I remember sitting on a bus with my Mum and an
immaculately dressed woman walked on wearing a stunning suit, shoes and an executive looking bag and I said to myself, “that’s what I want to be when I grow up!”

Something inside of me has always loved the idea of business. I’ve been studying
business for as long as I can remember and I’m still constantly studying business and
people.

From a young age I naturally understood marketing and targeting. I then began to
give marketing advice to small businesses and started my very first business, CCConsultancy. I remember helping a failing barber shop go from hardly any customers to having to hire more staff and bring in more chairs (that little business didn’t make me any money because I would always give my advice away for free).

Now I’m qualified through the Chartered Institute of Marketing. Some close family friends and I started a fashion label together called Image Divine. We worked on many collections and showcased at events like Dubai Fashion Week. In this company I was able to use the education received from my business course at
the London College of Fashion directly in the business. I cherish those days. I learnt and grew so much.

In 2008 my amazing father sadly passed away and it was a very reflective time in my life. He had actually given me my middle name ilona. I googled it and found out it was Hungarian for ‘Beauty’. Then one morning it came to me to start my own fashion label House of ilona (House of beauty), so I did.

Fashion

I’ve always loved clothes, fashion and hair. I studied textiles in school, and then spent 6 weeks with a friend where I made a fully lined, fully interfaced suit. I learnt so much during that time and did lots of unpicking! I studied Fashion Business at the London College of Fashion and today I have my fashion label House of ilona www.houseofilona.com I created collections, worked with many bespoke clients around the world and today House of ilona is focused on my designer line of clergy dresses.
I love it!

CamelleDaley.com, Entrepreneur, Fashion, Fashion Designer, Featured, Shop

Fashion Designer

Fashion

I’ve always loved clothes, fashion and hair. I studied textiles in school, and then spent 6 weeks with a friend where I made a fully lined, fully interfaced suit. I learnt so much during that time and did lots of unpicking! I studied Fashion Business at the London College of Fashion and today I have my fashion label House of ilona www.houseofilona.com

House of ilona is focused on my designer line of Clergy Dresses.
I love it!

Author, CamelleDaley.com, Coach, Entrepreneur, Fashion Designer, Featured, Mindset, Podcast, Speaker

Speaker

Speaker

Camelle ilona Daley is the CEO of House of ilona. A businesswoman, entrepreneur, speaker, author, business coach and Christian creative. More importantly, a wife and proud mother of two beautiful daughters. Lives in Milton Keynes, England where she started the business.

The book ‘Finding Divine Flow’ is (available on CamelleDaley.com from 7th November 2019) her first published work and the culmination of ten plus years in the Fashion Business.

Camelle is passionate about marketing, business, serving and helping others. Grateful, daily, that she gets to work in a place where Fashion meets Ministry. Camelle wants her life and journey to be an inspiration to other creatives ready to launch their dreams.

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Blog, Entrepreneur, Fashion Designer, Speaker

Sharing my story at a Banquet today in Milton Keynes

Today I will share:

My Journey,
Overcoming stories,
Power points and
Words of encouragement to inspire others pursuing their God-given dreams.

Life leaves clues. Today I’ll be highlighting the Bread Crumbs of Desire that life leaves for us to follow back to our future.

Psalms 37:4
Delight thyself also in the Lord;
and he shall give thee the desires of thine heart.

Blog, Coach, Entrepreneur, Fashion Designer, Mindset

Grow Slowly

“…dem is fighting words!!”

Would be my response at the mere suggestion of going forwards lowly. But still I’d hear from incredible visionaries and successful Business People that “slow and steady wins the race”.

When I was younger I was the hare in the story, as I mature, live and learn I’m becoming more tortoise like.

Yes I want to win. Yes I want to achieve my goals but no, I’m not in a rush any more.

Having a little success is great!! But it can also be dangerous cause you want to scale from x10 sales per week to x100 or x1,000. But can you handle;

  • the orders,
  • Returns,
  • Enquiries,
  • The same level of excellence and quality,
  • Complaints,
  • Marketing cost…

The list goes on and on.

Scaling gradually means;

  • Ironing out any issues,
  • Learning, learning and learning some more,
  • Perfecting your model,
  • Being able to answer all Yes’ to the above “can you handle…” list

Unforeseen things will inevitably arise but it best if you can handle, with confidence, what you know will arise.

When you’re small and agile you can manure and make quick changes. This is the best time to make them, then it’s time to Scale.

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