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My biggest copywriting tip

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My biggest copywriting tip

I just wrote a post that has been flooded with comments, likes and shares. As I was writing… it was getting good. As I went deeper it got gooder (I know it’s not a word lol. It just felt good).

I realized what was happening as I was writing. I was speaking the truth, then more and more truth.
When you know the truth and speak the truth it will set you free (John 8:32). I know the truth cause I get wisdom from others and wisdom from the Word of God. I speak the truth in my business and in my marketing.

Turn up the volume on your truth. People feel it. It sets YOU free. People like to do business with who they know, like and trust. Speak the truth and people will trust YOU!

My greatest and most successful marketing campaigns have been the ones where I’ve been the most honest and vulnerable. (I know it when my hubby proofs a campaign a says “are you sure you want to say all that?” Yep! Then I hit send!)

Lies bind. Truth sets free.

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